The Secret Shopper Strategy for a Better Website

When’s the last time you explored your own station’s website like a first-time visitor—or a curious competitor? In this episode, we slip into detective mode and show you how to “secret shop” your website, mobile app, and social channels to uncover hidden flaws, frustrating user experiences, andmissed revenue opportunities. It's one of the simplest ways to boost engagement, trust, and income—no magnifying glass required.What You'll Learn:Why you should pretend to be a listener, advertiser, or job seekerHow to test forms, audio streams, and mobile experiences like a proThe red flags that could be turning visitors awayHow to turn your findings into an actionable website improvement listWhy this quarterly exercise can transform your digital presenceFor a full breakdown and additional tips, visit: https://www.skyrocketradio.com/198. Upgrade Your Station’s Website: If your secret shopper exercise turns up more problems than you expected, we can help. Learn how to elevate your station's digital presence with a better-performing, fully-customizable website built for radio. Start here: https://www.skyrocketradio.com.