The secret to a brilliant Super Bowl commercial

To many, Super Bowl Sunday is the biggest football game of the year, but to so many others, it is the day with the best commercials. Assistant Professor of Marketing at the University of Texas at Dallas, Dr. Ivan Li, says it is important for advertisers to keep their brand front and center while also trying to be creative.

Episode metadata supplied by the publisher feed · Published Feb 6, 2026

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The secret to a brilliant Super Bowl commercial

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