The Secret to a Driven Workforce

How do you build a team that's driven by purpose?In this episode of Hire Learning, Oz Rashid sits down with Marta Ramirez, Chief People Officer at PayCargo, to explore a hiring philosophy that goes beyond resumes.Marta shares her approach to building resilient teams by hiring people who “have to work”—those with a deeper drive often fueled by family, community, or personal motivations. With a background that began in Cuba, Marta’s journey is filled with stories of resilience, overcoming obstacles, and finding purpose in her work.Tune in to discover:Why hiring for motivation over skills creates stronger, more dedicated teamsHow Marta’s early experiences in Cuba shaped her leadership stylePractical advice for leaders on building culture from the ground up in a fast-growing startupTimestamps:[0:00] Intro: Meet Marta Ramirez, PayCargo’s Chief People Officer[3:10] Marta’s Background: Growing up in Cuba and lessons in resilience[6:45] A Unique Hiring Philosophy: The power of hiring people with a “need to work”[12:30] Developing Talent: Why Marta prioritizes growth over experience[18:50] Building HR from Scratch: Marta’s transition from corporate to startup[24:15] Leadership Insights: Top lessons from a career in HR[30:40] Culture Building 101: How to create a purpose-driven team[36:20] Advice for Aspiring HR Leaders: Marta’s practical tips on leading with impact[41:00] Final Thoughts: Marta’s vision for HR and her approach to life and careerWhether you're a hiring manager, a founder, or someone looking to grow in HR, this episode dives into actionable insights on building a purpose-driven workforce. Hosted on Acast. See acast.com/privacy for more information.