The secret to a winning portfolio with Sally Smallman, Diageo

What is the ‘secret sauce’ to managing a portfolio of category-leading brands? Who better to ask than Sally Smallman, the Global Consumer Planning Director for Whiskies at Diageo? In this episode of the Persuasion Game podcast, Adam and Laura sit down with Sally to do just that, exploring the challenges and opportunities managing multiple brands presents. Diageo owns some of the most famous whisky brands in the world, and at various price points. Sally shares her experiences of protecting heritage whilst maintaining relevance, gives us an insight into the ‘Diageo bible’ on how to build brands, and tells us why increasingly there’s a focus on growing a category as a whole to benefit your brand. Episodes are released bi-weekly. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here: thisistheforge.com This is an 18Sixty production for The Forge.