The Secret to Attracting Men to Natural Products with Peter Murane

Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. Together, we dive into the nuts and bolts of innovation, shedding light on breaking into the market with a new ingredient like CBD, and more. On to attracting men to natural products and skincare, where simplicity and humor reign supreme. We share laughs and lessons learned from personal experiences, including gifting the product to my nephew and drawing unexpected parallels between skincare and dating advice. For anyone intrigued by the alchemy of brand building and engaging an unlikely customer segment, you'll find a treasure trove of wisdom right here. Connect with us:FacebookLinkedinEmail: [email protected] Tina MaddockSince 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.