The Secret to Brand Loyalty - Warren Kornblum

My guest today is Warren Kornblum. Warren works with brands that want more than attention. They want to matter. From founding one of Canada's fastest-growing agencies to serving as global CMO of Toys R Us, he's been in the rooms where growth, reinvention, and tough decisions actually happen.And what he's seen is simple. Brains don't fall apart because of strategy. They fall apart when they stop mattering to their people and to their customers. He's also the author of Notes from the Brand Stand, where he introduces share of heart, the emotional connection that drives real loyalty.