The Secret to Finding the Right Growth Channels | Hannah Parvaz | Aha Moments Podcast w Kobi Omenaka

Hannah Parvaz, founder of digital marketing agency Aperture and a multi-award-winning marketer. Hannah shares insights from her career, including her beginnings in the Manchester music scene, her transition from music to tech with roles in various startups, and how she discovered key 'aha moments' that drove growth and success. Kobi and Hannah delve into the importance of focusing on specific business aspects, the power of data in identifying user behaviours, and Hanna's principles for working with purpose-driven companies. She also discusses her experience with effective marketing strategies such as referral systems and incentivising reviews. Personal anecdotes from both Kobe and Hanna provide a broader perspective on pursuing passion and making thoughtful career choices. 00:00 Introduction to Aha Moments 00:30 Meet Hanna Parvaz: Award-Winning Marketer 01:27 Hanna's Journey: From Manchester to London 02:58 Building a Career in Music and Tech 05:18 Founding Aperture: The Vision and Mission 10:40 The Power of Referrals and Reviews 14:31 Identifying Growth Channels 22:13 Working with Purpose-Driven Companies 24:35 Aha Moments in Business and Life 24:48 Discovering the Aha Moment 25:45 Experimenting with User Engagement 27:19 Refining the Activation Point 28:46 Scaling with Data-Driven Insights 40:18 Personal Aha Moments 45:09 Connecting and Wrapping Up Follow Hannah Parvaz: • LinkedIn: https://www.linkedin.com/in/hnpvz/ • Aperture Website: https://www.aperture.london/ Follow Kobi (aka Kobestarr): • LinkedIn: https://www.linkedin.com/in/kobiomenaka/ About This Podcast: On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests. Sponsors: Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9 DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc