The secret to good Facebook Ads: playing the game by the current rules

I've been in the marketing game for well over a decade now, and I've seen the landscape change dramatically. In the early days, it was all about traditional marketing channels like print, TV, and radio. Then along came online marketing channels like Google, Facebook, and Instagram ads. And, it's only going to continue to evolve.  But one thing that hasn't changed is the secret to successful marketing: knowing how to play the game - to win. The brands who absolutely crush it are the ones who know how to play the game, and they play to win. They understand the rules at the time, and they use the tools to sell more on their online store. They are not ahead of their time, they are not behind the times, and they play within the rules of that time. In today's episode, I look at Facebook Ads and how the rules of the game have changed. Facebook has been a major player in the marketing world for over a decade.  I hope you enjoy the episode.  Links mentioned in the show:  The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want - https://meganwinter.com.au/podcast/episode-29-the-number-one-thing-people-care-about-how-to-sell-more-by-focusing-on-what-your-customers-want/ Megan's Instagram - https://www.instagram.com/meganwinter/