The Secret to Healthcare Marketing Success in a Post-Truth World

In a world where facts are optional and trust is fractured; authenticity is the key to success. The healthcare brands that break through are not the loudest or most polished. They are the ones that feel real, speak plainly, and meet people where they are - even when it’s uncomfortable. Brandon Edwards, CEO of Unlock Health and author of Authentic Healthcare Marketing, sees a growing gap between mission-driven messaging and real-world resonance. In this conversation, he laid out a challenge many in the field quietly wrestle with - and why the path forward may require being a little uncomfortable in unfamiliar channels.