The Secret to Immortal Design Protection (How Trade Dress Outlasts Patents) episode artwork

EPISODE · Dec 29, 2025 · 2 MIN

The Secret to Immortal Design Protection (How Trade Dress Outlasts Patents)

from IP Mastery for Entrepreneurs with Julie King: Trademarks, Patents, and More · host Julie King

In this episode (#150!), patent and trademark lawyer Julie King covers how trade dress trademarks can protect your product design indefinitely. Learn the two strict hurdles to getting this protection: non-functionality and "secondary meaning."Full transcript and more resources at kingpatentlaw.com/blogReady to protect your brand and business? Book a consultation at kingpatentlaw.com.Avoid the legal horrors, and keep rocking your IP.________________________________________Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney.

Episode metadata supplied by the publisher feed · Published Dec 29, 2025

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The Secret to Immortal Design Protection (How Trade Dress Outlasts Patents)

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This episode was published on December 29, 2025.

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