The Secret to Maximizing your Influencer Marketing ROI with Becca Murray and Lindsay O’Donnell

Influencer marketing can change the trajectory of your business overnight. It can also lead nowhere, leaving you wondering why you invested any time, effort or money in the first place. In this episode, Sarah is joined by TikTok influencer Becca Murray and Piquant Marketing Agency Founder, Lindsay O’Donnell for a round table on all things Influencer Marketing.  Every angle is covered in this conversation, as you hear perspectives and gain insights from both sides of an influencer marketing deal/relationship. And you might be surprised about what you learn!  The panel discusses: The importance of building an organic relationship with an Influencer The surprising negotiation details you’ve probably never thought about How much work is actually involved for both the Influencer and the Brand A completely different way to look at ROI  And so much more!    Connect with Becca Website: Becca Murray Photo Instagram: @thebeccamurray TikTok: @thebeccamurray   Connect with Lindsay Website: Piquant Marketing Instagram: @piquantmarketing Got a question or idea for the show? Email us at [email protected] Instagram: @The.Good.Food.CFO Join us in the Profitable Food Business Community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com