The Secret To Onboarding Crypto's Next Million w/KZ from Chomp

For EP30 of Chain Reactions, we sat down with Kiko (KZ), co-founder of [Chomp](https://chomp.so/), to dive into one of the most unexpectedly delightful and high-signal consumer products in crypto: a daily opinion game that’s part Reddit, part Polymarket, and fully powered by Solana speed and second-order thinking.We explore Kiko’s path from working at Mattel and Deloitte to leading business at Orca and ultimately co-founding Chomp — and how her background in user research, education, and design at IDEO helped shape her vision for what trustworthy information markets should look like in a world flooded with AI-generated noise.Kiko breaks down how Chomp uses game mechanics to turn subjective questions into trusted signal, what she’s learned from thousands of hours of user research, and why streaks, cute mascots, and good vibes might be the secret to onboarding the next million users to crypto. We also cover the deeper mechanics behind Chomp’s surprisingly powerful prediction engine — including Bayesian Truth Serum and why betting on second-order beliefs yields alpha.If you’re building in consumer crypto, curious about the future of trustless UX, or just want a smarter way to kill time on the toilet — this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!