The secret to running a successful fashion brand in Malaysia | Apa Cerita? Andrew Ngo | Episode 81

From a young entrepreneur with a dream of building his own clothing brand, to the founder of one of Malaysia’s most influential streetwear labels.In this episode of Apa Cerita? Podcast, we sit down with Andrew Ngo, Co-Founder and CEO of Stoned & Co, to uncover the real story behind the brand that brought Malaysian streetwear onto the global stage.Before the international collaborations.Before celebrities wore the brand on stage.Before Stoned & Co. became one of Malaysia’s most recognizable streetwear labels.There was a young entrepreneur who walked away from the conventional path to build something he truly believed in.In this episode, Andrew shares:• His early life and the experiences that shaped his entrepreneurial mindset• Why he left his studies in Australia to pursue his own vision• The story behind his very first order of 3,000 T-shirts and flying to China alone to find a manufacturer• The challenges of building a local streetwear brand when the industry was still in its infancy• The real meaning behind the name "Stoned & Co" and the philosophy that defines the brandApa Cerita? Podcast also explores how Stoned & Co became one of Malaysia's leading fashion brands:• How their designs eventually made it onto the global stage, worn by artists such as Migos• The strategy behind staying relevant in an industry where trends change overnight• The journey from a clothing label to building a growing lifestyle brand and business ecosystem• The challenges of leading an expanding team while preserving the company's cultureAnd perhaps the most important conversation of all:• How Andrew navigated the biggest crisis in Stoned & Co.'s history earlier this year• The difficult leadership decisions he had to make to protect the company he spent years building• What it takes to move forward when your brand, reputation, and leadership are put to the ultimate testThis is more than just a story about fashion.It's a story about resilience, leadership, identity, and having the courage to make difficult decisions when everything you've built is on the line.If you're an entrepreneur, founder, creative, or anyone building something from the ground up, this episode is for you.⏱️ TIMESTAMPS00:00 Intro04:11 The Crisis of Stoned & Co.24:04 Humble Beginnings45:29 Building The Brand56:15 Wife as President1:03:32 Business Philosophy1:09:10 Hard and Interesting Questions🎧 Don't forget to subscribe and turn on notifications for new episodes drop every Monday at 6PM. #NakUbahMember📩 For collaboration inquiries:+6012 999 9011#ApaCeritaPodcast #StonedAndCo #AndrewNgo #Streetwear #Entrepreneurship #Business #Leadership #Malaysia #nakubahmember ———————————————————————————————————————————Edited and Produced by Lofty Media and StudiosLofty Media and Studios / loftymediaandstudios Other platforms: instagram, @apaceritatv / apaceritatv tiktok, @apaceritamy / apaceritamy instagram, asyrafkhalid / asyrafkhalid tiktok, @tunasyrafkhalid / tunasyrafkhalid instagram, @ishraqkamarudin / ishraqkamarudin tiktok, @ishraqkamarudin / ishraqkamarudin twitter, @ishraqkamarudin / ishraqkamarudin