Key to Event Marketing in 2026 | Marketing Podcast

In this weeks episode of Digital Cheesecake: The Growth Department, Ellie and Jane bring together digital marketing and luxury events expertise for a no-nonsense breakdown of what brands are still getting wrong with in-person events in 2026.From briefing agencies properly and managing scope creep, to understanding what community-driven events actually look like. This episode covers the conversations most agencies won't have with you. Topics covered:- What brands should actually be offering to drive attendance- How to brief an event agency (without budget disasters)- Budget transparency and why scope creep spirals- The smoke and mirrors problem in experiential marketing- Why boutique and nimble teams are winning- Content creation as a non-negotiable budget line- How to execute events at scale across multiple locationsHonest, practical and really relevant 🎧 Subscribe to Digital Cheesecake on Spotify and Apple Podcasts#events #hostingevents #PR #Marketing #marketingagency #digitalmarketing #activations