The Secret to Selling Franchises: You Spent Thousands At Multi-Unit. Now What?

Are you spending thousands on franchise conferences but struggling to convert leads into sales? In this episode of Coffee & Analytics, we break down the raw data from the recent Multi-Unit Franchise Conference to reveal what high-level operators are actually looking for in 2026. We dive deep into the "Triangle of Influence," analyzing the 2,100+ attendees and 500+ unique ownership groups to understand their investment criteria. From the demand for lower labor models to the shift toward real estate-backed portfolios, we discuss how to position your brand as the obvious choice for a multi-unit operator's next acquisition. Stop playing for the short term. Learn how to engineer a 5-year growth roadmap that takes you from a single unit to over 100 locations through strategic positioning, proven unit-level economics, and the power of the "long-game" drip campaign.Need help building a franchise? Join the Growth Club now!