EPISODE · Feb 27, 2020 · 27 MIN
The Secret to Selling More Books Consistently
from Book Marketing Tips and Author Success Podcast · host Penny Sansevieri Author Marketing Experts, Inc.
95% of books are sold word of mouth - so if you want to sell more books, your one-on-one reader connection matters! How is your reader outreach going? This episode unwraps the importance of creating a strong reader connection as part of selling more books, with fun, creative tips to help you build your tribe and get more readers recommending your books to their networks!The real focus when it comes to being able to sell more books really needs to be about making connections with readers and building relationships.Books are personal, and I want to believe authors are also readers, and in their heart of hearts, as much as they want to make money by publishing, they can still keep that personal connection they have with books in mind too.Focus on your audience and understanding your audience. Network with readers on Goodreads, being an active fan of your genre matters.Get involved locally with your libraries, book groups, seasonal and community events.Be unique and memorable with your website content, including your bonus content, and on Amazon, personalized touches are important.Run giveaways and promotions that give back to dedicated followers and people who engage with you. BOGOs are great, that’s “buy one give one”.Be a resource, if you write non-fiction that’s a bit more straightforward, if you write fiction, recommend books and or lifestyle products that fit the theme of your work.Write that next book!Here is an author worth checking out that’s gone above and beyond to create content and lots of opportunities for her readers to stay immersed in the worlds she’s created:https://melissafoster.com/reader-goodies/And check out her Goodreads profile for some serious inspiration:https://www.goodreads.com/author/show/3023973.Melissa_FosterWe have a reader profile brainstorm (which will help a ton), you can grab here: https://www.amarketingexpert.com/reader-profile-brainstorm--We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!Send us your feedback!Penny's new book: Think Local Sell Global is up for preorder! Grab your copy here: https://bit.ly/ThinkLocalSellGlobal📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number!Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches.Please leave a review on Apple Podcasts!Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.Rate the podcast: Click on the stars to give the podcast a rating.Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: ...
What this episode covers
95% of books are sold word of mouth - so if you want to sell more books, your one-on-one reader connection matters! How is your reader outreach going? This episode unwraps the importance of creating a strong reader connection as part of selling more books, with fun, creative tips to help you build your tribe and get more readers recommending your books to their networks! The real focus when it comes to being able to sell more books really needs to be about making connections with reade...
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The Secret to Selling More Books Consistently
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