The Secret to Social Media Success in Healthcare? Personal Connection & Authenticity

Guess what? There’s a real ROI to posting thoughtful and engaging posts on social media for B2B healthcare vendors. In this episode, SeamlessMD CEO Joshua Liu shares how his personal LinkedIn posts are opening doors, building relationships, and helping humanize his company’s brand - without even a hint of a sales pitch. From defining his “pillar topics” to writing posts that resonate with health system execs (even when they don’t hit ‘like’), Liu walks through his process step-by-step. If you're a healthcare marketer wondering how to make your company's content more authentic, consistent, and effective, be sure to check out this podcast.

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This episode is 26 minutes long.

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This episode was published on April 9, 2025.

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