The Secret to Winning More Guests: Safety First! with Justin Ford

Welcome back to The Accommodation Show! In this season of The Accommodation Show, I wanted to ask a simple but powerful question to the experts I meet when travelling to conferences around the world: What’s the #1 tip for accommodation businesses in 2025? Their answers might surprise you, challenge you, and most importantly, inspire you to take action and future-proof your business. Over the coming weeks, I’ll be bringing you these insights, straight from the source, so you can apply them and stay ahead in a rapidly evolving industry. So this week, I’m diving into a topic that often takes a back seat in our marketing efforts; safety. If there's one thing I've learned over the years, it's that safety isn't just a necessity, it's can also be a powerful marketing tool that can set your accommodation business apart. Many accommodation providers focus on aesthetics, amenities, and guest experience but often overlook the fundamental aspect that truly matters to guests: feeling safe and secure. In this episode, I sit down with Justin Ford, an industry leader in short-term rental safety, to uncover how prioritising safety can actually drive more bookings and create a better guest experience. SHOW LINKS: Breezeway - https://www.breezeway.io Justin Ford LinkedIn - https://www.linkedin.com/in/justin-ford-62492a47 #ShortTermRentalSuccess #STRsafety #MarketingYourProperty 📋 In this episode, we discuss: 00:00 - Introduction and welcome 00:22 - My journey through global accommodation conferences 00:51 - Speaking with industry leaders and sharing insights 01:15 - Why safety is a key focus for 2025 02:05 - Introducing Justin Ford and his expertise in STR safety 03:20 - How marketing safety can boost your bookings 04:45 - Addressing common guest safety concerns 06:10 - Practical safety tips you can implement now 07:35 - The financial benefits of prioritising safety 09:00 - Leveraging safety in your branding and communication 10:30 - How to anticipate guest behaviour and prevent incidents 12:00 - Final thoughts and how to stay connected with Justin ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online ​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free! ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/ 🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity 🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/ 🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence. Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.