The Secret Weapon PBSA Operators Aren't Using - A Deep Dive Episode with Esme Webb and Debra Yudolph on how to Transform the Lead to Lease Journey

For this episode, Sarah Canning and Deenie Lee sit down with Debra Yudolph, CEO of SAY Property Consultants and Esme Webb, Director of hereSAY to unpack the UK’s first PBSA Mystery Shopping Benchmark report and to discuss why measuring the lead to lease journey is the most powerful metric operators and investors can unleash.This is a must-listen conversation for anyone working in PBSA operations, marketing, leasing, customer experience or investment as we explore;- What students really experience in the leasing journey.- Where teams shine on friendliness and knowledge.- Where bookings are being lost.- How small behaviours shifts can create big conversion gain- How findings from the mystery shopping service can inform and improve sales and marketing training.Download the full report.The hereSAY PBSA Mystery Shopping Service is in partnership with The Property Marketing Strategists Find out more about the PBSA Mystery Shopping Service by filling in this form.The views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.