The Secrets of Anti-Marketing

"It's not a business if it completely depends on you; it's just a nice job you created." Host: Michael Dargie, THEREBELREBELPODCAST.COM Guest: Tiago Faria, TIAGOFARIA.PT Episode Summary In this episode of The RebelRebel Podcast, Michael Dargie converses with Tiago Faria, a business mentor hailing from the serene outskirts of Lisbon, Portugal. Tiago shares his journey from aspiring to be a cinematographer to making a significant impact in the digital marketing world, including an inventive stint at Google. This episode dives deep into Tiago's philosophy of the "anti-marketing approach," emphasizing the power of leveraging existing relationships and direct communication to build a sustainable business model. Tiago's story is a testament to following one's intuition, the importance of being a "noticer," and the transformative power of consistently challenging oneself. His insights into business, creativity, and personal growth encapsulate a blueprint for entrepreneurs to create profound transformations in their and their clients' lives. COOL THINGS TIAGO SAYS "Everyone has their own problems; why would you let imaginary ones limit you?" "I believe you have everything you need in your world right now to grow a very cool business." "It's not a business if it completely depends on you; it's just a nice job you created." "The anti-marketing approach is about leveraging everything you've got." "Follow your intuition without thinking of other people's opinions." EPISODE HIGHLIGHTS Tiago's transition from a creative childhood dream to a career in digital marketing and mentorship. The concept of "anti-marketing" and its practical application in business. Tiago's journey from Portugal to Google and back, leveraging his creativity and rebel skills. Insights into overcoming personal and professional obstacles by embracing one's true path. The importance of direct engagement and relationship building in entrepreneurship. Future aspirations include creating a business that runs independently and exploring new living adventures. LINKS FROM EPISODE BOOK: Breakthrough Advertising by Eugene Schwartz BOOK: Rich Dad Poor Dad by Robert Kiyosaki Tiago on LinkedIn Tiago's website *When you buy a product using a link on this page, The RebelRebel Podcast receives a portion of the revenue from your qualifying purchases as part of the Amazon Associates Program. Thank you for your support.