The Secrets of Creativity

George E. Newman is a psychologist and cognitive scientist who studies creativity, identity, and the construction of meaning. He is an Associate Professor of Management and Marketing at the Rotman School of Management. Prior to that, he was an Associate Professor of Management and Marketing at the Yale School of Management, where also held affiliated appointments in the Departments of Psychology and Cognitive Science at Yale University.He has published more than 60 articles in leading scholarly journals and his research has been featured in popular media outlets such as the New York Times, Scientific American, the Wall Street Journal, and the Economist. He regularly leads seminars on various marketing and management topics for senior executives