The Secrets of Mastering Marketing in Recruitment with Adam Oldfield

In the latest instalment of the Recruitment Leadership Podcast, your host Alison Humphries is joined by Adam Oldfield, founder and CEO of Force24 - the UK's fastest-growing marketing automation platform. After spending 10 years in senior marketing, Adam developed Force24 as a comprehensive solution for marketeers, allowing them to do smart marketing at speed. This episode is the first in a series of four that delves deep into candidate shortages, looking at the whole issue through different lenses guided by expert opinions.  If you’re looking for valuable insight and implementable learnings that will elevate your recruitment business' marketing processes, this episode is not one to miss!   Timestamped guide:   2:32 In your experience, what are the most common mistakes that you see recruiters making with their marketing? 5:00 Can you describe an example that our recruitment audience would be able to relate to?  9:50  What do you think recruitment business owners should be measuring in terms of their marketing effectiveness? 13:21 What constitutes engagement? 14:29 What tips do you have for applying marketing technology? 18:34 What positive and negative trends have you seen related to recruiters marketing to candidates? 23:37 What is the minimum starter pack that you would recommend for recruiters beginning their marketing journey? 27:20 Looking at the automated marketing process as a whole    Special offer   As a special offer for our listeners, Force24 are offering two months free to anyone who signs up referencing the ‘Recruitment Leadership Podcast’.  If you want to elevate your marketing processes, this offer is not one to be missed. Interested in speaking to Alison about your business strategy? Get in touch, today! 💬 [email protected]