The Secrets of Online Entrepreneurs in a Decade of Change with Bernadette Schwerdt - Ep. 298

How do brands like Boost Juice, Airtasker, Luxury Escapes and OzHarvest all become successful? And what can you do today to help your online business?In this awesome chat with Bernadette Schwerdt, we break down not only these questions, but also look at what it is that makes Bernadette such a good writer. We loved this chat and hope you will too.Bernadette is an award-winning Australian entrepreneur, author and copywriting coach.She is the founder of the Australian School of Copywriting and a former senior accountdirector and copywriter at Young & Rubicam. She has worked on campaigns for brandsincluding Apple, American Express, Optus and Colgate.She is a ghostwriter for leading CEOs, a TEDx speaker, the bestselling author of How toBuild an Online Business, Secrets of Online Entrepreneurs and co-author of Radek Sali’sHow to Build a Billion Dollar Business, which won an Australian Business Book Award.To get your copy of The Secrets of Online Entrepreneurs: https://www.booktopia.com.au/secrets-of-the-new-online-entrepreneurs-bernadette-schwerdt/book/9781394377121.htmlAnd to find out more about Bernadette:https://www.instagram.com/bernadetteschwerdt/bernadetteschwerdt.com.aucopyschool.comhttps://www.linkedin.com/in/bernadetteschwerdt/Chapters00:00 Introduction to Magical Learning Podcast02:29 Bernadette's Journey and New Book04:12 Starting an Online Business in 202606:59 The Importance of Personal Branding10:26 The Role of AI in Online Business14:30 Marketing Strategies for Small Businesses20:03 Common Traits of Successful Entrepreneurs25:42 Identifying Opportunities in Various Industries30:08 Applying Principles to Hands-On Work34:24 Final Thoughts and Key TakeawaysSubscribe for more insights on the latest learnings from around the globe!#GoodWork #leadership All Magical Learning Podcasts are recorded on the beautiful lands of the Kulin, Ngunnawal and Wiradjuri nations, and we pay our respect to their elders past and present.As always, if you are having trouble, you can always send us a message.Listen to/watch this podcast here: ⁠⁠https://open.spotify.com/show/128QgGO....To find out more about our free content, sign-up for future webinars as well as our other services, go to ⁠⁠https://magicallearning.com/⁠⁠ and sign up!You can also find us on our socials: Instagram: / magical_learning Facebook: / magicallearningteam Linkedin: / magicallearning Youtube: / @magicallearning Have a Magical week!