The Secrets of Seducing Strangers with Josh Weltman

In this episode of the Unmistakable Creative, 25 year creative director and Mad Men co producer Josh Weltman who helped make Don Draper act and sound like a genius discusses his new book, Seducing strangers, and the art of persuasion through advertising. HIGHLIGHTSHow Josh Discovered his artistic talent at an early ageThe importance of finding the right teacher at the right timeWhy creativity is an aversion to the way things are Why we miss moments when we experience flow Lessons from the making of Mad MenWhy there is no path for people who inclined to make their ownHow we can shift the thinking in our educational systemThe power of creative cross training The process of developing advertising campaignsThe 4 Key types of ads The two main reasons human beings communicate ResourcesThe Secrets of Seducing Strangers: How to Get People to Buy What You’re SellingQuotesI think that creativity is a pathological aversion to the status quoJosh Weltman is a twenty five year veteran of the advertising business, a working creative director, co-producer, writer and artist. Hosted on Acast. See acast.com/privacy for more information.