The secrets to becoming a Technical Marketer! (Elad Levy)
from Strike Gold Hosted by Jonathan Kahn & Roy Povarchik
Elad Levy , now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today. In this episode Elad talks about his work in Fixel and gaining technical knowledge as a marketer. He also talks about the transition from being a “tactical” marketer to adopting a wider strategic marketing perspective, how to find marketing opportunities as a small marketing team and why you should refer to yourself as a small company and not a startup. In this episode you’ll learn: - Why calling yourself a startup is great for investors, bad for marketing - What are the two technical skills every marketer needs to hone - How to prfioritize marketing efforts to spot the best opportunity - How Fixel hacked a conference to build super targeted offers - Why you should start with things you can automate and scale first.
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