The Sensor Tower / AppMagic deal unwrapped and Xbox's random rebrand | Week in Mobile Games podcast

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and features and data editor Aaron Astle talk through the latest games industry news on the 92nd episode of the Week in Mobile Games Podcast.On the show we discuss:Our interview with Sensor Tower's Tom Cui on why it acquired AppMagic.Xbox's rebrand, player voice and hire of Matthew Ball as chief strategy officer.Nintendo's new mobile app Pictonico.The rise of UGC platform Melon Sandbox.Fortnite's big return to the App Store worldwide - except for Australia.Nex Playground's success and global expansion.00:00 - Introduction and Personal Updates04:09 - Sensor Tower Acquires AppMagic10:04 - Fortnite's Return to the App Store13:34 - Nintendo's Pictonico!17:59 - Xbox's Branding Change21:49 - Leadership Changes at Xbox25:00 - Next Playground: A New Motion-Based Console30:20 - The Rise of Melon Sandbox** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com