The SEO Evolution: From Basics to Advanced Strategies - with Morgan Taylor

In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Morgan Taylor, co-founder of Jolly SEO, about the evolving landscape of SEO, particularly focusing on link building and the impact of AI on search strategies. Morgan shares insights on how businesses can adapt their SEO strategies, debunk common myths, and prioritize effective practices for e-commerce success. The conversation also touches on the importance of brand building in the age of AI and concludes with a discussion on SEO wins and lessons learned from real client experiences. Key Episode Takeaways: Link building is still a vital part of SEO. Quality backlinks are more important than ever. AI tools can enhance SEO strategies, not replace them. Many SEO tasks can be done by business owners themselves. Long tail keywords can drive targeted traffic. Building a brand is crucial in the digital landscape. A strong figurehead can enhance outreach efforts. SEO is not as complex as many believe. E-commerce businesses should focus on less competitive niches. Networking and community engagement can lead to SEO success. If you feel Morgan and his team at Jolly SEO can help your business, you may visit: https://www.jollyseo.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.