The Serious Business of Modern Theme Parks

On this episode of the Skift podcast, we’re talking about the business of theme parks: How they’re trying to reach broader audiences, use technology to personalize visits, and raise the bar in the park experience as they raise prices. Our guests are Robert Niles, founder and editor of Theme Park Insider, and Martin Lewison, a professor of management at Farmingdale State College in New York who studies the theme park industry.