The Serious Side of Playful Design

On this episode of the Design Mind frogcast, we're exploring the serious side of playful design. To guide us through the conversation, we're joined by Jenny Savage, Senior Visual Designer at frog. Jenny shares why it’s hard work to make things not feel like hard work. We also discuss the role of play in design, how creativity can unlock better experiences and why designing for neurodiversity—like designing for any kind of accessibility—makes it better for everybody. Jenny also speaks about AI, dating apps, and why pulling from a deep well of silliness can help create more human experiences.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)  Find episode transcripts and relevant info:https://www.frog.co/designmind/design-mind-frogcast-ep-62-the-serious-side-of-playful-designDownload the frog report 'The New Lines of Luxury' (The New Lines of Luxury | frog, part of Capgemini Invent) Host/Writer: Elizabeth Wood, Editorial Director, frog  Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Steven Strange