The Seven Mistakes That Will Sink Your Business Case

When my team reviews a client’s Business Case for the first time, we almost always find at least one of the same mistakes. Some are fixable with a few hours of rewriting. Others can’t be fixed in the document at all because they’re not document problems. They’re practice problems.In this episode, we go through all seven; what each one looks like, which category it falls into, and what to do about it. The audit at the end is more useful than another hour of writing.In This Episode You Will Learn:- The seven most common Business Case mistakes- Why talking about your technical skills in your Business Case works against you, and what to replace that content with- What Jay’s conversation with equity partners revealed about the difference between planning to build referral networks and already having ones that work- How to do a writing problem vs practice problem audit on your own Business Case, and why that distinction changes everything about what you do nextIf you find this episode useful, don’t forget to like it and then subscribe so you don’t miss another episode.What Help Is Out There For You?If you’ve spotted the problems but aren’t confident you know how to fix them — especially the practice ones — our Progress To Partner Academy can help you.That’s precisely why we have the on-demand course ‘How to Create a Cast-Iron Business Case for Partner’ in the Progress to Partner Academy. It takes you through building a Business Case that is specific, evidenced, commercially grounded, and confident — with no gaps for your partners to find.Join our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Links:Complete our FREE Partnership Readiness Assessment - https://careerprogressionreadiness.scoreapp.com to see where you have gaps in your own development - you'll get a personalised report with actions for what progress your career forwardConnect with me on LinkedIn - https://www.linkedin.com/in/heathertownsend/Join our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Buy your copy of Poised for Partnership - https://amzn.to/3ETEYk3Buy your copy of How To Make Partner And Still Have A Life - https://amzn.to/4iLxugMBuy your copy of The Go To Expert - https://amzn.to/3HGPYlPBuy your copy of The Financial Times Guide To Business Networking - https://amzn.to/406QPma Get full access to How to Make Partner at howtomakepartner.substack.com/subscribe