The Shadow Buyer & The Algorithm Economy: When AI Researches and Algorithms Decide Who Wins with Tanay Sarpotdar

Before your buyer speaks to you, something else already has.In this episode, we unpack the rise of the Shadow Buyer—where AI tools research, compare, and shortlist options long before a human enters your funnel. Alongside this, we explore the Algorithm Economy, where visibility is no longer earned through campaigns alone, but through how machines interpret, rank, and recommend your brand.The result? You’re no longer competing for attention—you’re competing for inclusion in AI-shaped decisions.This episode challenges traditional assumptions around funnels, SEO, and content strategy, and introduces a new reality: 👉 If you’re not being recommended, you’re not being considered.