The shampoo is a delivery system. Most people are using it wrong.

From Root to Ritual by Laritelle Organic. There is a gap between what a botanical shampoo can do and what most people experience from one. The gap is not primarily in the formula. It is in the application. A prospective 6-month study published in 2026 evaluated a botanical extract–infused shampoo and hair tonic in 35 androgenetic alopecia patients. The shampoo was applied once daily. The hair tonic was applied two to three times daily. Th... Read the full article: https://laritelleorganic.com/blogs/news/the-shampoo-is-a-delivery-system-most-people-are-using-it-wrong