The sharing economy

Companies such as AirBnB and ParkatmyHouse have created new markets where customers can rent services from other individuals. Much of this has been made possible by technology, but what is involved in creating a new sharing economy? Stella Schieffer, co-founder of Polyport, shares her experience in creating a service, Bringbee, where people can deliver shopping for other customers. An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.