The Shelf Follows The Feed | TikTok Operator's Pod

For weeks I've been harassing Matt Goldbloom to join me on the pod. Selfishly, I've been captivated by his LinkedIn content and needed to learn wtf 'Off Price Retail' is. Matt is the founder of Common Shelf, helping modern CPG brands grow through off-price retail without sacrificing brand equity. Sound familiar?The parallels between TikTok Shop and this rising retail lane of "off price" speak to a consumer market vastly misunderstood by us marketers that audit funnels, analyze the beverage aisle, and know how to pronounce Erewhon. If you're interested in Matt's work, give him a follow on LinkedIn here.