The shift from Universal Analytics to GA4

from Making Science · host Making Science

In this episode, Jaime Perujo, Analytics Lead & Measurement Specialist at Google and Eric Perrin, Head of Data & Analytics, US at Making Science discuss the transition from Universal Analytics to GA4. Tune in to learn:About the main advantages of the new GA4 platformInsights about agency/partner sentiment about the productWhat the US has gleaned from Europe about privacy rulesEssential budget allocation tips for Marketing Directors... And so much more!

What this episode covers

In this episode, Jaime Perujo, Analytics Lead & Measurement Specialist at Google and Eric Perrin, Head of Data & Analytics, US at Making Science discuss the transition from Universal Analytics to GA4. Tune in to learn: About the main advantages of the new GA4 platformInsights about agency/partner sentiment about the productWhat the US has gleaned from Europe about privacy rulesEssential budget allocation tips for Marketing Directors... And so much more!

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The shift from Universal Analytics to GA4

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This episode is 11 minutes long.

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This episode was published on August 22, 2023.

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