The Shift to a SOFT Business: Building a Life and Career That Honor Who You Truly Are with Molly Balint

Margo is joined by Molly Balint, creative entrepreneur, mentor, and founder of the SOFT Business movement. Molly helps women break away from hustle culture to build businesses that are as nourishing as they are profitable—centered around heart, balance, and alignment. With a background in storytelling, community-building, and soulful mentorship, Molly brings a grounded, compassionate lens to what it means to show up authentically in business today. In this heartfelt conversation, Margo and Molly explore what it really takes to create a business rooted in your values, especially in a digital world that often prizes noise over nuance. Molly opens up about the inner work required to break free from old patterns, the difference between performative vulnerability and authentic presence, and how redefining success through softness can be a powerful act of creative leadership. Margo and Molly discuss: Molly's personal evolution from hustle-fueled creative to SOFT Business mentor. The deeper inner work needed before brand strategy can be effective. Why "just be yourself" advice often misses the mark—and how to do it in a way that feels safe and true. What the SOFT Business model looks like in practice (and how it doesn't mean being less ambitious). Letting go of productivity pressure and embracing cycles, seasons, and boundaries. Instagram storytelling as a tool for connection, not performance. Navigating vulnerability, visibility, and personal boundaries online. How motherhood, farm life, and creative business coexist on Molly's 300-acre Maryland farm. Why softness isn't weakness—it's a radical, sustainable strength. Connect with Molly: www.mollybalint.com https://www.instagram.com/molly.balint https://softbusinessclub.co/   Connect with Margo: www.windowsillchats.comwww.instagram.com/windowsillchats https://www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry