The Shifting Protein Landscape - Circana Unpacked

What this episode covers

Inflation, animal welfare issues and new generational preferences are all affecting the sales of various fresh meat and poultry products. Chris Dubois, executive vice president of IRI’s protein practice, provides insights into surprising winning products, offers a detailed industry outlook, and shares opportunities to connect with younger shoppers. HIGHLIGHTS Recent price increases for fresh meat and poultry don’t seem as extreme as other areas of the grocery store, but prices are much higher than a few years ago. Protein producers have been facing supply threats dues to avian flu (poultry) and African swine fever (pork). Millennials have different food preferences than older generations, buying far less veal and more chicken, ground turkey, oat milk and nut butters.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 22 minutes long.

When was this Circana Unpacked episode published?

This episode was published on October 19, 2022.

What is this episode about?

Inflation, animal welfare issues and new generational preferences are all affecting the sales of various fresh meat and poultry products. Chris Dubois, executive vice president of IRI’s protein practice, provides insights into surprising winning...

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