The Shnack Founder Story: How Kelsi Boocock Built the World’s First Dairy-Free Canned Protein Shake

In this episode of the Unchartered Territory Podcast, host Oli Russell-Cowan sits down with Kelsi Boocock, founder of Shnack, the world’s first dairy-free canned protein shake and one of New Zealand’s fastest-rising wellness brands.From launching a healthy food blog during lockdown to building two companies before turning 25, Kelsi shares how her journey in content, community and plant-based living led to creating Shnack: a fun, flavour-driven protein brand now stocked nationally across NZ.We dive into:The founder story behind Shnack and how a viral smoothie, a cookbook deal and a food blog sparked the ideaThe transition from Second Nature (her first protein brand) to launching a ready-to-drink shake that took off “a thousand miles an hour”Shnack’s playful brand world from mascots to dad-driven road-trip marketing helped it stand out with almost no budgetBuilding a social-first brand: consistency, storytelling and letting the community shape the productThe realities of scaling a CPG business in NZ: retail, manufacturing, reformulation and navigating fast growthWhy flavour matters, what’s coming next, and how Kelsi is balancing entrepreneurship with pregnancy and real lifeWhether you’re a founder, marketer, or simply love hearing how modern brands are built from the ground up, this episode is a masterclass in turning creativity, grit and community into a movement.You can follow Kelsi on healthykelsiiConnect with ShanckWebsite: shnack.co.nzTikTok: drinkshnackInstagram: drinkshnackLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.