The Shocking Truth About AI and Copywriting (Most Get It Wrong) ft. Rob Marsh

Rob Marsh, founder of The Copywriter Club, reveals how AI is reshaping the copywriting industry—eliminating low-value work while empowering skilled writers to deliver 85% faster results. Learn why "garbage in, garbage out" prompts fail, how to use AI for hyper-personalized content (with 15-page research inputs!), and why relationships still dominate in the age of automation. ⏱️ Timestamps:00:00 – Intro: Future-Proofed Podcast & AI-powered SaaS growth01:06 – Rob’s journey: From 1992 copywriter to founding The Copywriter Club04:46 – Pivot to productized services: Membership, courses, and community08:19 – Why businesses should treat freelancers like partners (not vendors)13:44 – AI’s impact: Killing $10 content farms, elevating strategic writers19:30 – Rob’s AI formula: 15-page research → 85% draft completion25:27 – Custom GPTs for headlines, benefits, and workshop playbooks32:00 – Magic wand wish: AI that closes clients (not just books calls)🔗 Connect with Rob Marsh🌐 Website: thecopywriterclub.com💼 LinkedIn: https://www.linkedin.com/in/robertbmarsh/🔔  Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast📲 Follow me on social media: www.linkedin.com/in/brentmuller💬 Let me know your thoughts in the comments!#Copywriting #AIForBusiness #FutureProofed #ContentMarketing #FreelanceSuccess #RobMarsh #SaaSGrowthhttps://valeogrowth.com/