The Shopify Mistake That Was Costing Us Sales

Your bestsellers can look available while the sizes your customers want are sold out. We made that mistake in our own Shopify bedding business, with replacement products available further down the collection pages. Want help identifying what is holding back growth in your ecommerce business? Apply to work with the Hammersley Brothers: https://go.hammersleybrothers.com/apply-now/?utm_source=youtube&utm_medium=video&utm_campaign=shopify_stock_mistake&utm_content=description In this episode, Mark and Ian explain what happened and discuss the stock, merchandising and advertising decisions to review before Black Friday and Christmas trading. We cover why selling out is not always a success, when spending more on advertising makes little sense, and how to investigate products you could have sold more of last year. We also discuss avoiding panic hires, helping your ecommerce team understand what matters, and using AI to analyse business data without handing over the decisions. Subscribe for practical ecommerce conversations about sales, margins and profitable growth.   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/apply-now/   2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book 3. Follow the Hammersley Brothers on Instagram and connect with e-commerce owners who are scaling too -  https://www.instagram.com/hammersleybrothers