The Show Must Go On!: Freddie Sparrow

Risk, Liability & Event Insurance with Freddie SparrowWhat happens when a music festival founder becomes an insurance entrepreneur?Freddie Sparrow is the co-founder of Vento Insurance, a specialist event insurance broker serving festival organisers, conferences, trade shows and the wider events supply chain. Before launching Vento, Freddie ran a 5,000-person music festival — managing venues, contractors, ticket sales, cashflow, weather risk and the legal responsibility of thousands of attendees.In this episode of Humanizing Insurance, we explore the real risks behind live events and how those experiences led Freddie into underwriting, broking and eventually building an event insurance business.We cover:Event insurance and cancellation riskPublic liability insurance for festivals and live eventsCashflow, ticket sales and operational exposureWeather risk and “acts of God”Underwriting vs broking — what’s the difference?COVID cancellations and the underinsurance gap in the events industryBuilding a specialist insurance startupFreddie’s journey runs from music promoter to reinsurer at TransRe, broker at Acrisure, and now founder of Vento Insurance — bringing discipline, lived experience and trust to a sector that learned the hard way what happens when coverage isn’t in place.If you work in insurance, event management, live production, risk management or are building a business in a volatile industry, this conversation will resonate.Because whether you’re running a festival or an insurance company, one truth remains:The show must go on.Humanizing Insurance is bought to you by Daniel Grimwood-Bird. It's a passion project, driven by the evergreen phrase 'Insurance is a people industry'.Through each conversation, we explore the stories, experiences, and ideas that make our world of insurance more human - from the pioneers and innovators shaping its future to the quiet leaders who hold its traditions together.This podcast exists to remind us that behind every policy, premium, and claim is a person, someone making decisions, taking risks, and protecting what matters most.If these stories resonate with you, please follow the show, leave a review, and share it with a colleague or friend who still believes in the people side of this business.You can also connect with Daniel on LinkedIn to continue the conversation, recommend guests, or request a topic that you'd like to know more about.Humanizing Insurance — one conversation at a time.