The Shrink of Drink Returns w/ Eric Eastman

Eric Eastman, the Shrink of Drink, joins Gary, Allison, and Joel to discuss the psychological and sensory influences behind why we enjoy different types of beer. From nature versus nurture to sensory interaction, what makes your favorite brew, yours?Listen to Eric's podcast, MysterE's Mysteries: https://lnns.co/pd75mUR1IS-PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:00 Welcome the Shrink of Drink01:42 The Science of Taste Preferences04:22 Persuasion in Beer Enjoyment07:35 The Role of Environment and Music12:27 The Language of Taste15:00 Blind Beer Tasting Experience15:51 Understanding Beer Sensory Perception16:32 The Just Noticeable Difference in Beer Tasting18:10 Training for Beer Tasting20:02 Comparing Beer and Wine21:23 The Influence of Social Norms on Taste22:29 The Most Expensive Beer in the World27:42 The Power of Visual Appeal in Beer30:09 Conclusion and Farewell--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co