EPISODE · Nov 9, 2025 · 34 MIN
The sibling startup story behind Blossom
from Australian Business Podcast · host Rask
In this episode of the Australian Business Podcast, host Gemma Mitchell sits down with Ali and Gaby to unpack how they spotted a gap in the market, validated a niche idea, and scaled a trusted investing platform in one of the most regulated industries. If you like this episode, make sure to follow The Australian Business Podcast on Apple, Spotify, YouTube or wherever you get your podcasts. Ali and Gaby Rosenberg from Blossom talk about: – Spotting the gap in Australia’s fixed-income market and validating the demand – Launching a fintech startup during the uncertainty of COVID-19 – How they went from idea to app in under a year – The challenges (and perks) of building a company with your sibling – Funding their startup and finding their first thousand users – The early growth strategies that helped Blossom stand out – The hardest parts of scaling — from compliance to culture – Leadership lessons learned the hard way as young founders – Their advice for anyone dreaming of starting a purpose-driven business Resources for this episode Blossom Ask a question (select the Business or Finance podcast) Rask Resources Inflection community All services Financial Planning Invest with us Access Show Notes Ask a question We love feedback! Follow us on social media: Instagram: @rask.invest TikTok: @rask.invest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
In this episode of the Australian Business Podcast, host Gemma Mitchell sits down with Ali and Gaby to unpack how they spotted a gap in the market, validated a niche idea, and scaled a trusted investing platform in one of the most regulated industries. If you like this episode, make sure to follow The Australian Business Podcast on Apple, Spotify, YouTube or wherever you get your podcasts. Ali and Gaby Rosenberg from Blossom talk about: – Spotting the gap in Australia’s fixed-income market and validating the demand – Launching a fintech startup during the uncertainty of COVID-19 – How they went from idea to app in under a year – The challenges (and perks) of building a company with your sibling – Funding their startup and finding their first thousand users – The early growth strategies that helped Blossom stand out – The hardest parts of scaling — from compliance to culture – Leadership lessons learned the hard way as young founders – Their advice for anyone dreaming of starting a purpose-driven business Resources for this episode Blossom Ask a question (select the Business or Finance podcast) Rask Resources Inflection community All services Financial Planning Invest with us Access Show Notes Ask a question We love feedback! Follow us on social media: Instagram: @rask.invest TikTok: @rask.invest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices
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The sibling startup story behind Blossom
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