The SiGMA Story: From Last Chance Saloon to Global Event Domination

In this episode of The Under Pressure Podcast, Alexandre Tomic from  @AleaPlay  sits down with Eman Pulis, founder of the  @sigmaworld.official  Group, to talk about what it really took to turn a collapsing business into a global iGaming brand.Here's what Alex had to say about his experience filming in the Hyperbaric Chamber with his long term friend and collaborator: This is as honest a story as you'll get between two iGaming Founders.I get to the real version of how SiGMA started when everything else was fallen apart around Eman and how a failed tech company accidentally gave him the legal structure to launch SiGMA. It's not pretty, and it's a little messy, but that's how industry stories go. My favourite part? How he went all in on the first event with no money, no backup plan, and, incredibly, no clue on the industry. Nothing brings me more joy to seeing how one ballsy move changed everything. Step by step, he grew SiGMA into a platform that now spans the globe, builds schools in Ethiopia, and powers one of the strongest affiliate and B2B networks in the industry.Listen carefully and you'll find out: 🔸 How being rejected by legacy expos grew the SiGMA brand while destroying the competition 🔸 What COVID almost ended, and how Dubai changed everything 🔸 Why loyalty has been both his superpower and his struggle🔸 And why his next chapter might have nothing to do with iGaming at allI get to the real story behind the man and everything that had to go wrong before it went right.Please like, subscribe and let me know in the comment who should step into the Chamber next.