The Signal EP 1: Navigating Funding Changes in B2G

In this episode, Jeff Swan breaks down how political and regulatory shifts directly impact B2G sellers, marketers, and founders. Starting with a real conversation he had over coffee with a founder who lost two major state contracts when the administration changed, Jeff shares his own experience pivoting his infrastructure sales pipeline during COVID after the former head of FEMA explained on his podcast why those budgets were being reallocated.Key topics in this episode:- Why government funding is cyclical by design and how sellers can anticipate the shifts before they happen- How a $50M Canadian grant program grew to $530M across multiple iterations, proving that funding doesn't disappear, it transforms- The practical impact of the Biden-to-Trump infrastructure policy shift and what it means for B2G sellers right now- Jeff's personal framework for navigating change: Be the Water, Move with the Operators, and Realign. Don't Retreat.Subscribe to #NoVendors for weekly Signals, strategies, and evidence-based insights for selling to government: https://jeffswan18.substack.com/subscribe Get full access to #NoVendors by Jeff Swan at jeffswan18.substack.com/subscribe