The significance of major events: The Olympics, Euros and Wimbledon for broadcasters

In a summer filled with major events StreamTime Sports co-hosts Nick Meacham and Chris Stone examine their importance to broadcasters, how they differ to regular sporting competitions, and the role of social media. Key points: How do broadcasters assess the value of major events compared to the likes of the NFL, Premier League, and NBA? What role do time zones play in rights negotiations for global events? How do major events maintain fan engagement between competitions? Should major events offer greater inclusivity to athlete marketing? Why do events like Wimbledon and the Olympics excel in production quality?