The Silent Giant: How Pure Brazilian Is Becoming A Market Leader with Andrew Caruso

Interview with Andrew Caruso: Andrew (Andy) Caruso is the Executive Vice President of Sales for Pure Brazilian, a beauty brand focused on providing amazing honest results with clean, simple ingredients. With over 20 years in the professional beauty industry, he’s grown from behind the chair to leading the charge across multiple channels: driving growth, innovation, and strategic expansion. Today, he oversees three powerhouse brands: Anthony Skin and Alpha Skin in mass retail, and Pure Brazilian in professional wholesale distribution. To him, each brand serves a unique purpose, but all share one mission: deliver high-performance products backed by education, integrity, and strong partnerships. Andrew specializes in building brands that resonate, whether on a retail shelf or in the backbar, by connecting deeply with both consumers and professionals. From launching global distribution programs to elevating visibility in major retailers, Andrew is passionate about helping brands break through the noise and creating opportunities for long-term success. Links: https://www.linkedin.com/in/andycarusoevp/ https://purebrazilian.com/?srsltid=AfmBOorPxpnzAiuMDAWeH5LOY5EoQA0pgBLOl3fAWjqmGBJWIawQUKUF https://www.instagram.com/purebrazilianhair/?hl=en Rate The Look: Natalie Venetia Belcon Jordan Roth Camille A Brown News from TheTease.com: https://www.thetease.com/hair-has-no-gender-founder-jamie-digrazia-on-the-five-ways-salons-can-make-an-impact-during-pride-month/ https://www.thetease.com/recreate-cynthia-erivos-tony-awards-nails-with-this-step-by-step/ More from TheTease.com: Instagram: https://www.instagram.com/readthetease/ (readthetease) Instagram: https://www.instagram.com/volumeupbythetease/ (volumeupbythetease) Instagram: https://www.instagram.com/kellyehlers/ / (KellyEhlers) Instagram: https://www.instagram.com/eljeffreycraig/ (eljeffreycraig) Web: https://www.thetease.com (TheTease.com) Email: [email protected] Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode. Thank you to the team who helped create our theme song. Show them some love and check out their other work! Josh Landowski: https://www.instagram.com/josh_landowski/