The Silent Killer: Why Your Landing Pages Are Costing You Customers

You could be spending hundreds, even thousands, on digital marketing every month. But if the page people land on isn't doing its job, you might as well be filling a bucket full of holes.In this episode of The Marketing PowWow, host Molly Sneath is joined by Rich Brown, QBD's Head of Lead Generation, to unpack one of the most overlooked factors in digital marketing: the landing page. Rich and Molly dig into why so many businesses treat landing pages as an afterthought, and why that decision is quietly destroying their results. From the common mistake of sending paid traffic straight to a homepage, to what a truly high-converting landing page actually looks like, this episode covers the ground that most marketers miss.You'll hear why your ads, emails and social posts are only as strong as the page they lead to, what the real hidden costs of running a campaign look like, how to match your landing page to where your customer is in their journey, and why social proof, clear calls to action and dealing with objections on the page can make the single biggest difference to your conversion rate.Whether you're running Google Ads, Facebook campaigns or email marketing, this is essential listening for any business owner or marketer who wants to generate more leads without spending more money.About Rich Brown: Rich is QBD's Head of Lead Generation, responsible for helping businesses get the most from their digital marketing platforms. His focus is on turning online activity into real leads and sales, helping clients achieve their growth objectives through smarter, more strategic marketing. Find more episodes and subscribe at: https://www.qbd.co.uk/powwow#LandingPageOptimisation #LandingPageMistakes #DigitalMarketing #LeadGeneration #ConversionRateOptimisation #GoogleAds #PaidAdvertising #PPCMarketing #MarketingTipsForSmallBusiness #QBDPodcast #MarketingPowWow #LandingPageDesign #HowToBuildALandingPage #EmailMarketing #SocialMediaMarketing #SMEMarketingUK