The Silent Killers Bankrupting Your Business | Heather Parsons, Ex-Deloitte

The Silent Killers Bankrupting Your Business | Heather Parsons, Ex-DeloitteShe went from a rural farm to building bombs in the Air Force to sitting one seat below partner at one of the biggest accounting firms in the world. On this episode of Diversified Game, Heather Parsons, founder and CEO of Summit CFO, breaks down what it actually takes to build a profitable, durable business and why most owners wait until it is too late to get help.Heather is a first generation college grad, a real estate investor, an Air Force veteran, and now a fractional CFO who helps entrepreneurs stop leaking money and start scaling on purpose. We get into the conversations most people are too scared to have about money, mindset, family, and what happens to your business when you are gone.What you will learn in this episode:Who fractional CFO services are really for and when to bring one inWhy waiting until your books are perfect is the wrong moveThe pricing reality, from entry level support to full fractional CFO seatsHow blue collar pride keeps owners stuck doing everything themselvesWhy 82% of businesses die in the first five years and what kills themThe silent operational killers draining your profit while you sleepA players versus C players and why your best people leaveThe truth about AI, offshore talent, and the future of workHow to detach emotionally from bad vendors, bad hires, and bad habits.The succession and exit planning conversation most families avoidWhy your kids want the benefits of your business but not the workThis one turned into church more than once. If you are an entrepreneur, a veteran figuring out civilian life, or someone building something you want to last, this is the game.Connect with Heather Parsons and Summit CFOWebsite: https://thesummitcfo.com/Podcast, C-Suite Secrets: https://csuitesecrets.com/Cash flow book releasing early October, pre-order and updates at https://thesummitcfo.com/Need a consultant in your corner for media, strategy, or business positioning? That is what I do.Coleman Public Relations and Consulting FirmWebsite: https://colemanprfirm.comBook a call: https://cprfirm.as.meEmail: [email protected]: 925-367-5478If this conversation moved you, do three things. Like it. Subscribe to the channel. Share it with one person who needs it. That is how we change lives one episode at a time.Chapters (align to your final cut)0:00 Intro1:30 Who fractional CFO services are for4:00 The number one mistake, waiting too long6:00 Blue collar pride and letting others help8:00 Real pricing ranges10:00 From the farm and Air Force to Deloitte13:00 Helping clients detach emotionally17:00 AI, offshore talent, and the future of work21:00 What changes from one million to ten million24:00 Silent operational killers28:00 Paying your kids and succession planning33:00 The cash flow book and C-Suite Secrets40:00 Women in business and closing thoughts#DiversifiedGamePodcast #HeatherParsons #FractionalCFO #SummitCFO #SmallBusiness #Entrepreneurship #CashFlow #BusinessStrategy #ExitPlanning #SuccessionPlanning #VeteranEntrepreneur #WomenInBusiness #FinancialFreedom #BusinessGrowth #KellenColemanDGP&100% 👊🏿