The Silver Lining of CPG Inflation - Circana Unpacked

What this episode covers

Look no further than the four Ps – price, promotions, positioning, pack architecture – plus innovation to fight back against inflation in the short and long term. Ray Florio, a partner in IRI’s Growth Consulting practice, shares strategies for profitable growth based on what the shopper values most amid current economic challenges.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 42 minutes long.

When was this Circana Unpacked episode published?

This episode was published on August 11, 2022.

What is this episode about?

Look no further than the four Ps – price, promotions, positioning, pack architecture – plus innovation to fight back against inflation in the short and long term. Ray Florio, a partner in IRI’s Growth Consulting practice, shares strategies for...

Can I download this Circana Unpacked episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.